Product Usage

FACE Pigments

About the Brand

The story of FACE began in 2016 with the development of exclusive permanent makeup pigments. Three years later, a new brand entered the market — vibrant, bold and distinctly modern.

What was the main idea behind the creation of these products?

The goal was to find a magical universal base — a pigment range that could be successfully used by both experienced professionals and beginners.

Over time, the brand's pigment portfolio expanded to include three permanent makeup product lines with different compositions, as well as two specialized product lines for concealing skin imperfections and areola pigmentation. A wide range of professional consumables was also introduced.

As a result, artists of different experience levels can now find everything they need for their pigment and consumable requirements in one place through the official FACE catalogue.

From the very beginning, the brand has set high standards for product quality, service, communication, educational content, marketing and customer loyalty. FACE continues to raise these standards every year, establishing itself as a trendsetter within its segment of the permanent makeup pigment market.

FACE is a manufacturer of certified products for permanent makeup and microblading.

Its own product range includes more than 25 products, as well as numerous unique pigment shades for eyebrows, eyelids and lips.

Manufactured in Saint Petersburg, Russia.

REACH-Compliant Pigments

A brand you can fall in love with!

Fast application, effortless work and convincing healed results. The pigments are designed to meet REACH requirements and are developed with professional safety and performance in mind.

The range is designed to meet the needs of different artists and techniques, offering a wide selection of beautiful shades, high color retention and a refined texture.

The FACE portfolio includes Hybrid, Minerals, Camouflage and Areola pigment collections. The latest addition is the Organic Brow pigment line, designed to make the procedure even faster — because time is money.

FACE is supported by a team of 46 professionals who are passionate about their work.

In 2019, the company received an ISO certification, confirming compliance with international standards relating to manufacturing processes and the professional qualifications of its specialists.

Professional Permanent Makeup Pigments

The pigments are the core pride of the professional permanent makeup product range.

The pigments are produced according to proprietary formulations, with their quality and stability supported by years of testing. Product safety and compliance are supported by EAC, GOST R, ISO and REACH declarations of conformity, as well as numerous laboratory tests conducted by international testing centers.

• The company was established in 2016 and specializes in the manufacture of cosmetic products, with premium permanent makeup pigments being one of its key areas of development.
• After several years of development, the company created a high-quality product range designed for professional use and subjected to international testing, clinical evaluations and laboratory testing.
• All products are supplied with the relevant documentation, certificates and declarations.

FACE Milestones

• In 2019, the FACE brand was established — bright, professional and fashionable, quickly gaining recognition among thousands of permanent makeup artists.
• During its first year alone, more than 100,000 pigments and 50,000 branded consumable products were distributed worldwide.
• The products are designed to comply with the current EU regulatory framework.
• REACH compliant.
• The pigments comply with the requirements of Regulation (EC) No. 1907/2006 (REACH) and the requirements relating to Regulation (EU) 2020/878, Annex II, as well as the following regulations and directives: (EC) No. 1272/2008 (CLP), (EEC) No. 793/93, (EC) No. 1488/94 and (EC) No. 1223/2009.

What Is the Difference Between the FACE Pigment Ranges?

What Are the Pigments Made Of?

The FACE brand offers three pigment lines with different compositions:

Base Line

The Base Line is an inorganic (mineral)-based hybrid. This means that the pigments contain two types of colorants, but the composition is predominantly mineral-based.

Organic Love

The Organic Love pigments are an organic-based hybrid, with organic pigments predominating in the formulation.

Minerals

The Minerals line contains mineral pigments only.

What Is the Liquid Base of the Pigments?

The liquid base of the pigments consists of:

• Glycerin
• Water
• Alcohol
• Witch hazel extract

FACE pigments are formulated on a glycerin, water and alcohol-based liquid base.

What Is the Difference Between Organic and Inorganic Pigments?

First, let's look at the dry component of the pigments and understand the difference between organic and inorganic (mineral) colorants.

Organic Colorants

Organic colorants produce very bright and highly saturated shades.

When working with organic materials, only a small amount of dry pigment powder is required to color a given volume of liquid because organic colorants have a high coloring strength.

As a result, organic pigments are generally easy and fast to implant into the skin and provide high color retention.

Inorganic (Mineral) Colorants

A larger amount of dry inorganic pigment is required to achieve the same color intensity in a given volume of liquid.

Mineral particles do not dissolve completely in the liquid base. As a result, pure mineral pigments can be somewhat more challenging to implant into the skin, while their color tends to fade more gradually over time.

What Should I Do If the Pigment Becomes Too Thick?

If the pigment becomes too thick, its consistency can be adjusted using a diluent.

The diluent has the same basic composition as the liquid base of the pigment and is designed to restore the desired working consistency.

How Are the Pigments Removed?

For eyebrow pigments, laser removal can be used to gradually remove the pigment from the skin, with the color typically transitioning through a mild warm tone during the removal process.

For lip pigments, we recommend professional chemical removal when appropriate, particularly to help avoid unwanted color shifts.

Do I Need to Add a Corrector to the Pigments?

Not necessarily.

FACE pigments are pre-balanced, so correctors are not always required.

However, depending on the client's skin tone, undertone and the existing pigment in the skin, adding a corrector may be beneficial to achieve the desired healed result.